Simon Bradley - Founder of Greenstone Fit

I’ve spent over 20 years coaching people to build strength, improve mobility and take control of their health.

Over that time, I’ve seen that most people don’t fail through lack of effort — they fail because they’re following the wrong approach.

I was born in England and grew up in New Zealand, where Greenstone — or Pounamu — holds deep cultural meaning.

It is considered a symbol of strength, protection and connection, often passed between people as a mark of respect and trust.

That idea stayed with me, and became the foundation for how I approach coaching.

My focus is not quick fixes or short-term transformations, but helping people build something that lasts — strength, structure and long-term health.

Today, I work with clients who want a clear, structured approach to training and nutrition — without confusion, guesswork or extremes.

If that’s what you’re looking for, you can apply for coaching below...